Business Description:  According to Fairwindsweb.com, your business reputation is a key factor in the kind of business that you would be able to attract from your target set of customers. With the rising popularity of the World Wide Web, there has been an increasing focus on developing a positive image for the products and services that you market and sell. Online reputation management has therefore become a specialized endeavor as a string of negative comments on your organization can seriously impede your business reputation.